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The hidden blessings of researching users in a pandemic https://uxmaddie.com/articles-videos/adapting-in-person-workshops-for-our-remote-world monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/c4069c3b-6c0f-4366-a2c6-5f0ce68756aa/0_-hNNiOFmvT0h-kMI.webp Articles & Videos - Adapting in-person workshops for our remote world - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://uxmaddie.com/articles-videos/best-personas-are-ugly monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614802172422-74XYX16QY78NU0MMS4JD/0_-rYMX1lps3tmaYY7.png Articles & Videos - The best personas are ugly - The raw notes that came out of a recent persona workshop https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614802242008-7QYFWJRKYGKCJQQVUUMX/0_5i-ombMXeh9f5hEC.png Articles & Videos - The best personas are ugly - A quick and dirty Google Slides digitization of a persona https://uxmaddie.com/articles-videos/picking-the-best-participant-source-for-research-recruiting monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/805edbfd-b699-46c2-ac26-9ae452133597/0_XGrJBfuyOHez1oAH.webp Articles & Videos - Picking the best participant source for research recruiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://uxmaddie.com/articles-videos/3-questions-to-ask-before-a-project-kickoff monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/f6423073-b1f1-4d53-8a80-b73530fc6b35/0_sJ84VEm470m_o9KT.webp Articles & Videos - 3 Questions to Ask Before a Project Kickoff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://uxmaddie.com/resume daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/499111e1-38d0-48f9-8063-08010a7a2f35/Maddie+Brown+Resume.png Resume https://uxmaddie.com/home daily 1.0 2025-10-06 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/36d858cd-4268-4d60-8cfb-9ad3b5b89e51/FINAL_DSC6091.jpg Home https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/5937b45d-bbcf-4f78-a8c2-f8ba5b4bb29f/8D773E05-E7D7-4E61-800C-301F9CAD3578.JPG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/f07ad25e-7230-4a29-b217-66661b3968ec/2EBAC85F-13DA-4251-B6AF-CFEB786D7C6E.JPG Home https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614859814234-PK0BQSF3RGGKX7ZM7JS1/unnamed+%286%29.png Home - Building a call center testing program at a major insurance company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614860010553-204IZJN1TKWC12O6J1M8/unnamed+%287%29.png Home - Pulling off a huge research project on a busy team at a tiny company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/52a182b2-188a-4149-9465-e330da4837ee/4322424B-F7D9-4BEE-A449-5BE3AEF9E189_1_105_c.jpg Home - Reprioritizing a neglected audience with a design sprint https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614860437434-O33AR3FQV89VCSVPFPOS/unnamed+%289%29.png Home - Discovering a product’s true audience with personas and journey maps https://uxmaddie.com/contact daily 0.75 2021-03-03 https://uxmaddie.com/classes daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/431630d8-5009-450b-97d0-219007fefb29/Course-_DesignThinking-1.png Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/137a6185-56d6-4217-bfe9-d1d876723d02/Course_Discovery.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/8e92437e-39e6-40b7-958b-31fb1dce6a00/Course_UXWorkshops.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/a9197720-57d0-4bfe-a8f5-23ddd94f9d1a/Course_ResearchOps_Updated.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/83c00759-14c2-4452-9f79-e4dfe3035096/Course_SurveyDesign.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/f2e2d4d4-8d0c-4ab2-94fa-5bcf4f76aa71/Course_UsabilityTesting.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/532c8270-e3f9-4731-995b-04491e2e8a18/Course_UXRoadmaps.jpg Classes I Teach https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/81d2506d-587d-4c24-9881-ba2cc8d32ace/Opengraph_UX-Research-Methods.png Classes I Teach https://uxmaddie.com/projects daily 0.75 2025-10-06 https://uxmaddie.com/projects/call-center-testing monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614786991326-1U8WSOF751B7ELTVFP7V/asdKh5NUWMQIAYu8Qj6BkVXXaA_5VxJ25U5zDshtEG7upQrBvx80MCy_QrnSiyu8l98yKtywDaRAbpUoB6SPLuq4UQkxOVLgKImy2wKDZ2lhzlzvnxbRONh8_X7woa3xByfRNNwRYtw.png My Projects - Building a call center testing program at a major insurance company - Building a call center testing program at a major insurance company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614796390246-Z7G8CISN2M7CXIC20HO9/Hq3qL5-iPMOZHP_V8dyzw_-_yzol2mEn_FJyUsszYIsl2IA9D-0pucRq5h3HFnhOjN65XiU2MGr8nmsXjQoWk16P8uLpUCsTgrYOPL3yf1gVKFT-olTkm1tsJ_bkCAZ_lL-_UdsjLfc.png My Projects - Building a call center testing program at a major insurance company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614796400603-AFBC1MDBIRY249WIJRDK/CJNAqPk58RnH2yCxxsPVpTDTMCKn8uG5hrBgrroZWox397X6wlYElmpObYk3Ajqvv0in06dZ5Mvi9ZMg-AH0fUWxlrcpRVJp38BI7PWudwDOa3zCdPJFOdNc4fdpRFLTph7AofCXx1o.png My Projects - Building a call center testing program at a major insurance company https://uxmaddie.com/projects/huge-project monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614797115479-ZAA9UEB7XID1C9AFOBNN/hYtrrHXmZ3pdjdK3Q7TGeC5kphUepG8oniyY2xOxo9f5WrrPDkFjB9N5pu4kJiShjaz1GCsa7jinhmrI5wATqXzVG7krlK9gqAweOLeVNqG0HJWc2bn03UwE717vrLn0OBmlIzfLSas.png My Projects - Pulling off a huge research project on a busy team at a tiny company - Pulling off a huge research project on a busy team at a tiny company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/fbaf9379-2450-4217-9c60-1ef0ce5b3eb8/2023-01-11_13-11-10.jpg My Projects - Pulling off a huge research project on a busy team at a tiny company The “Almighty Spreadsheet,” which tracked progress across all project facets and phases. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614797735826-VCH7215XG5FLW2EZ6W0W/pasted+image+0+%281%29.png My Projects - Pulling off a huge research project on a busy team at a tiny company The list of materials provided to internal contributors at the start of the engagement. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/653d49cd-0813-44ce-9767-9d019e4bd156/pasted+image+0+%282%29.jpg My Projects - Pulling off a huge research project on a busy team at a tiny company https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614798066028-I6ZMLA08HG7RP7643M7H/unnamed.png My Projects - Pulling off a huge research project on a busy team at a tiny company https://uxmaddie.com/projects/design-sprint monthly 0.5 2023-12-15 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614798160508-HJIK2LYS1I2KS3KMD11G/unnamed+%281%29.png My Projects - Reprioritizing a neglected audience with a design sprint - Reprioritizing a neglected audience with a design sprint https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614798541583-K3R9O09G3PMMWYI2S3RZ/Design-sprint.png My Projects - Reprioritizing a neglected audience with a design sprint - How I improved upon the GV Sprint: The Google Ventures (GV) Sprint has become a trusted method for systematically solving large, thorny problems. This was my first time employing it. When I first read Jake Knapp’s book on the process, it immediately appealed to me. However, there was one issue that jumped off the page: you don’t bring in users until Friday! I’m constantly telling clients: “It’s never too early to talk to users! Give me a sketch on a napkin, and I’ll get you user feedback.” I knew I couldn’t wait for the end of the week to bring in the all-important users. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614798727273-QWWGZQW8YXVK5MX4JK9H/unnamed+%283%29.png My Projects - Reprioritizing a neglected audience with a design sprint As good as the GV Sprint was, I knew I could improve it. I took some of the Monday morning activities and moved them to a call that took place the week before the sprint. That made room to add some research to the Monday schedule, in addition to Friday. I conducted and recorded interviews with military members in advance, and invited a few members to join us in person, too. The impact was striking! Starting the week by sitting face to face with users and hearing their struggles set the tone and lit a fire that lasted the rest of the week. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614799189776-V5X9XXUP9FZ8A1U45XZ0/unnamed+%281%29.jpg My Projects - Reprioritizing a neglected audience with a design sprint - “Phenomenal. I kept recruiting more managers to come in and watch the testing.” — Chief Digital Officer https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614799332457-NST1UE7FDJ4SILWDSHUC/unnamed.jpg My Projects - Reprioritizing a neglected audience with a design sprint - “Set the stage to disrupt the culture of the entire organization by introducing human-centered design.” — Digital Product Manager https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/e563b42a-ff07-466a-8c30-315b6ab8cff4/4322424B-F7D9-4BEE-A449-5BE3AEF9E189_1_105_c.jpg My Projects - Reprioritizing a neglected audience with a design sprint - “An amazing experience. Maddie is a master facilitator and always kept the team on schedule.” — Senior UX Designer https://uxmaddie.com/projects/personas-and-journey-maps monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614799927495-PJOG6Y3WLWUWONP9RFUE/pasted+image+0+%285%29.png My Projects - Discovering a product’s true audience with personas and journey maps - Discovering a product’s true audience with personas and journey maps https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614799670432-26NG5JATB96GI4TLOZMI/pasted+image+0+%284%29.png My Projects - Discovering a product’s true audience with personas and journey maps https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614799837050-41JHPAJ6969YCT2U9LOJ/pasted+image+0+%283%29.png My Projects - Discovering a product’s true audience with personas and journey maps https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614800080929-0P3JUXQE6ABC0K3ABE30/unnamed+%284%29.png My Projects - Discovering a product’s true audience with personas and journey maps - In this case, we took the extra step of “prettying up” the personas and journey maps, at the client’s request. In general, I recommend against doing this, and am in favor of leaving artifacts rough and easily alterable. Read why in my blog post, The Best Personas are Ugly. https://images.squarespace-cdn.com/content/v1/603fa56d0196c86c31e1f593/1614800095880-G9HZ95A6QP1QX70Y3B6O/unnamed+%285%29.png My Projects - Discovering a product’s true audience with personas and journey maps