We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona.

A lack of agreement on goals and other basics can derail an entire workshop. Hold a call prior to the workshop to establish these basics in advance.

A successful UX workshop includes a relatively small number of diverse participants and prioritizes users’ needs.

Today is my last workday of 2020. Thank goodness.

I hate making personas for clients. But I love making personas WITH clients.