Maddie Brown Maddie Brown

Personas Are Living Documents: Design Them to Evolve

We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona.

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Maddie Brown Maddie Brown

Adapting in-person workshops for our remote world

As the manager of a fully remote team at a fully remote company, we had decades of combined experience conducting workshops remotely, both for clients, as well as internally. I also have experience guiding the process of converting an in-person workshop to a remote format. This can be tricky, but with enough care and consideration, it can be done.

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Maddie Brown Maddie Brown

Picking the best participant source for research recruiting

Finding the right participant source can help save time and money over the course of the project, as well as ensure that you find the best possible participants for your research questions. Below, I’ll discuss some of the online recruiting sources that I use most often, and the pros and cons of each.

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Maddie Brown Maddie Brown

3 Questions to Ask Before a Project Kickoff

It’s frequently advisable to hold at least one “pre-kickoff” meeting with your core point of contact. This will help ensure that you can use your time at the actual kickoff efficiently. Here are three questions you should ask or discuss at your pre-kickoff meeting.

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